People ask where the name Grayfish comes from. It's not a fish. It's my son — Grayson Fisher. Gray-Fish. Naming the brand after him felt right, because everything about it comes from the same place: making something original, by hand, that lasts.
Raised by artists
I grew up around working artists. My parents ran a handcrafted jewelry business, and my dad — a fine-arts grad who moved from painting into design — taught me early that a blank page is an opportunity, not a problem. I was "the artist" in school, and I earned a scholarship to study 3D art and animation. That way of seeing never left me.
The long way around to golf
My career took the scenic route — architectural rendering, then a pivot into UI/UX when the housing market fell apart, and eventually leading engineering teams in tech. Somewhere in there, my wife and I went through IVF and had Grayson, then twins. And somewhere in there, later than most, I found golf. It became two things at once: a passion, and a steady stream of ideas.
Where art meets the course
Standing on the course in the same plain polo as everyone else, I kept thinking the same thing an artist always thinks: this could be a canvas. So Grayfish started as original, hand-drawn doodle art — Birdie Fest, Baked Fantasy, Patterned Reality — printed across shirts, hats, and towels you can actually coordinate.
But art alone wasn't enough. As someone who builds things, I wanted the gear to solve real on-course annoyances, too: hats with a hidden ball-marker holder and a tee holder, towels with a magnetic back-pocket square. The kind of details that make you say, "why doesn't everyone do this?"
What you're actually wearing
Grayfish is a small, founder-run brand — not a logo licensed onto a blank cap. When you wear it, you're wearing a story about creativity, persistence, and making something with your own hands. That's worth more to me than fitting in on the first tee.
Read more about Grayfish Golf, or browse the full collection.